30 Sep 2022
The all-new platform has evolved with built-in security features to help keep your customers’ e-commerce sites secure and safe. Magento 2 provides three critical security tools for securing the sites. Let us have a look at those
Creating and managing passwords for varied services and applications is a humungous task. And practically it is difficult to maintain large number of passwords and to keep them secure. A password management tool ensures maintaining the passwords with role-based access. Magento 2 has enhanced the tool to step up on t...
Tags: magento
09 Sep 2022
Officially Magento 1 has met its end of life in June 2020. There is no longer any security updates or feature enhancements anymore. Without any security patches, those sites still persistent with Magento 1, are highly posed to vulnerable cyberattacks and hackers. E-Commerce companies had considerable time for a game-changer decision and to migrate to Magento 2. Though the website might not collapse immediately but there sure will be impact that is going to be damaging. You will be putting your e-commerce customers at risk.
Browse through the challenges you are exposed to if not migr...
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05 Sep 2022
People do not stay on a sinking boat. Magento 1 support is officially stopped from 30th June 2020. If you are using Magento 1, you must get off the sinking boat. Critical things are becoming obsolete now, like security concerns and third-party extensions. Before it turns out to be worse, get off Magento 1 and choose the next right version Magento 2. As you will be spending money to re-platform, understand what it gives you and validate if it’s the right choice. Evaluate if the enhancements in Magento 2, justifies the re-platform. With the support ended for Magento 1, no more security patches w...
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22 Jul 2022
Artificial intelligence has been the buzz for many years now, and unless you are living under a rock, you very well know what it is. The Artificial Intelligence or AI technology has been leveraged in many aspects across industries and businesses. What can / has it done to the E-commerce industry thus far?
Most of the E-Commerce app giants that offer product recommendations are enabled by AI technology. These E-Commerce giants manage to upsell and cross-sell products on their websites purely using the AI recommendations and machine learning technologies.
The consumer behaviour can be determined...
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20 Jul 2022
E-Commerce start-ups depend on the card-not-present payment mode for their transactions. This payment mode poses an underlying threat for data thefts or hacker attacks.
There have been numerous cases of credit card compromise in the past. Millions of cardholder’s data has been hacked resulting in huge settlements and big loses to the industry. Going through data theft is time-consuming and burdening on both the customer and the E-Commerce business.
To protect your customer’s profile and data, there needs to be comprehensive guidelines. The Payment Card Industry Data Security Standard (PCI DSS)...
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15 Jul 2022
The recent years has seen an exponential growth in E-Commerce and has led every business to make it mandatory to have one. The fear of the pandemic also had the consumers lean towards E-Commerce and shop differently. These factors multiplied the number of businesses moving towards the E- Commerce way. It’s safe to say then, that this trend is going to stay and be the new normal for many businesses henceforth.
Building an E-Commerce website will prove to be a necessity for some businesses; for example, a direct-to-customer business. Their E-Commerce website will be the new platform to connect t...
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10 Apr 2022
Magento has proved to be the world leader from the time it was released in 2008. More than 3% of the ecommerce market use Magento as their partner. It is the top choice for ecommerce websites for all brands, big or small. However, Magento announced the release of its updated version for Magento 1 in 2018. The existing users were encouraged to move to the newer version to experience better services. Finally, in June 2020 Magento announced that the Magento 1 will not be supported anymore with version updates or patches for bug fixes.
Whether you are using the earlier version of Magento or are d...
Tags: admin
10 Apr 2022
There are many qualities desirable from an ecommerce platform. And every platform out there is offering a host of different services. But each ecommerce business have their own set of reasons to choose a particular platform.
There is a natural curiosity between Magento vs Shopify. But Magento is the reigning leader in the ecommerce development today and so there is a natural interest for Magento migration. Assuming that you have already made the decision to migrate from Shopify to Magento, here is a basic guide to run you through the process.
There are three ways for Shopify to Magento migrat...
Tags: admin
15 Mar 2022
In our previous blog we discussed the reasons to hire an Ecommerce consultant for a business to flourish and succeed. We noted the role of Ecommerce consultants and what they can do for the business. We also mentioned how retail e commerce strategy and industry specific e commerce strategy plan can benefit the promotion of your business. In this post, let’s explore how to develop a successful e commerce strategy and implementation. An e commerce advertising strategy should not only drive up your sales, but also get your customers to revisit your business regularly and turn them into your brand...
Tags: admin
14 Mar 2022
The retail industry is growing rapidly with the ecommerce development at its peak. The Indian ecommerce industry is set to reach a $120 billion by 2025, according to a report by Forbes. With more than 75% internet penetration in the country, there is a huge potential to tap into the ecommerce market.
Setting up a website to sell your goods and services can be achieved by a fraction of the price in setting up a brick-and-mortar shop. But kickstarting an ecommerce startup is not as simple as gathering a few images of your products/services and posting them on a website. There are numerous steps ...
Tags: admin
05 Mar 2022
The E-Commerce landscape is transforming hugely and increasing rapidly with consumers heading towards online purchases more. It is the right time to leverage the best E-Commerce platform for developing a website. Online purchases are going to increase more in the coming years. When the number of purchases gets big, the opportunities to enhance the digital experience are ample. One must make use of this opportunity at hand.
The best E-Commerce platform is the need of the hour, if you are an enterprise searching for the best platform and ecommerce development company, you have knocked on the ri...
Tags: admin
28 Feb 2022
Within today’s E-Commerce and its B2B (Business-to-Business) working model, and in the leading era of digital technology and the internet, we see many businesses moving to the online space for better reach, transaction and sales. We have seen a spike in their numbers especially owing to the current pandemic raging due to the COVID-19 virus.
In the last few years, many platforms and websites have arisen to help these businesses in their E-Commerce ventures. And amongst some of their top-performing platforms, we find Magento and Shopify. How do B2B customers use these platforms? How do they ben...
Tags: admin
22 Feb 2022
E-Commerce and Brick-and-Mortar are retail business models for buying and selling products and services. This is an emerging and well-established form of the retail business model that involves buying and selling goods and services online over the internet. It works in 4 market segments: Business-to-Business (B2B), Business-to-Consumer (B2C), Consumer-to-Consumer, and Consumer-to-Business. Some famous examples of companies and brands following this retail business model are Amazon, Alibaba, eBay, Flipkart, Myn...
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28 Mar 2019
Global expansion is one of the main emphases for traders, but they fail to explore due to cultural, geographic and language barriers, varying practices and unique online behaviors making the daunting task seem like a difficult challenge. To make the business successful one should think beyond the usual. Global retail sales have surpassed $23 trillion including both in-store and online purchases, and overall international retail sales are projected to strike at almost $28 trillion by 2020. According to surveys, over 90% percent of Japanese customers make credit card payments, whereas 70% of Ger...
Tags: international , magento
18 Feb 2019
One of the key highlights of the year for the Magento Community is the release of Magento 2.3. With this launch, updates have been made to Magento’s tech stack with new revolutionary features and security fixes to help E-Commerce merchants grow their business and also enhance developers to fulfill client expectations with more concrete results. A quick answer to what’s new in Magento 2.3 would be better performance, higher security, and innovation throughout the extremely popular platform and revamp the default E-Commerce experience.
Magento community has always maintained th...
Tags: admin
29 Jan 2019
The augmentation of the web has taken us from distinct versions of a website to desktop versus mobile versions to responsive sites that adapt according to screen size, and then to native mobile apps, that either recreate the desktop expertise as a native app or act as a portal to the responsive version. The latest iteration of all this is PWA. It is the replacement of a responsive website. PWA the trending browsing mobile method PWA is a software platform that aims to merge the best of both the web and the native experience for website or app users. These mobile optimized web pages app-like ap...
Tags: magento pwa studio , progressive web app , pwa
17 Dec 2018
Along with plenty of exciting news from 2018 for users of Magento, comes the release of the latest version of the Magento platform, Magento 2.3.0, which comes with a new set of tools to make it easier to get your E-Commerce site up and running.
The ways in which products are sold, stored and delivered continue to grow and evolve. Multi-Source Inventory or MSI is an interface that allows merchants to manage their inventory across multiple physical locations, all from within the Magento admin dashboard, thereby improving the efficiency of operation. In addition to this,...
Tags: magento
30 Nov 2018
It is important to connect with your customers both online and offline for your business. This helps maximize the revenue of your business and allows easier access for your customers. There are several steps that can be taken in order to make it easier for your business to connect with customers.
By making sure that all your team's data is available at all times and not divided among teams, you can allow quick access to crucial data when it is needed. By combining both the offline data and online data of your customers, you can track your customer activities whenever the...
Tags: multi-channel
17 Nov 2018
In order to deliver according to your customer's expectations, you need to know where they are coming from as well as how they interact with your E-Commerce business. One of the most important tools in your arsenal is site analytics which gives you various data points on your customers. Here are some of the more important points you can use to identify valuable customers.
This is a useful metric for determining a customers potential value to your brand. Through this metric, you can know the number of times a customer has placed an order through your store....
Tags: e-commerce
11 Oct 2018
As any business grows, they must contend with increasing buyer demands as well as market pressures. This shows that it is important to provide a great customer experience across all customer channels, with an evolving need to serve all customers for both B2B and B2C businesses through digital channels and Unified E-Commerce can be classified as all about that.
Customers are always looking for meaningful interactions that can streamline the path to them getting what they want from you, but it is not always easy to integrate the various tools, technologies and teams in order to achieve this for ...
25 Sep 2018
It is estimated that at least 70% of online carts are abandoned before any payment is being made. The reason for this is that customers consider the checkout process to be too complicated and the customer checkout experience is crucial and important. A clunky, drawn-out checkout process drives customers to seek business with rival stores. With mobile also accounting for a large portion of E-Commerce revenue, along with impulse buying, it is necessary for retailers to provide a more streamlined checkout experience. By redesigning our checkout experience into one that is as simple as possible fo...
14 Sep 2018
Machine learning is a branch of artificial intelligence that improves performance over a period of time through experience. In many ways that may not be apparent at first glance, machine learning has become integrated into our daily lives. For anyone that is involved in E-Commerce, it would be natural to ask how machine learning would affect them.
Probably the most obvious examples of machine learning for E-Commerce are product recommendations, where products are suggested to the customer based on what they have shown interest in. Traditionally, recommendations have ...
Tags: machine learning
24 Aug 2018
One of the most essential factors for any E-Commerce store is the search feature. It is estimated that about 30% of customers will go strictly to the search box to find what they are looking for. That means that about one-third of the visitors to your site will ignore every other feature on the front page in order to use the search box and find exactly what they are looking for. For us, this means that the search box needs to be the most important feature of our site. Let us look at some ways that we can optimize our search capabilities.
NLP is a sear...
Tags: e-commerce , product search
03 Aug 2018
Are you considering to develop an online grocery store, but not sure how to go about it? We can certainly help you in all aspects to launch your Grocery E-Commerce store successfully. There are few common problems which most of the store owners do not understand. It is important to learn and provide the necessary features from a customer perspective. Here are some key factors in optimising your online grocery store for your customers.
When buying groceries, the average cart size is usually much larger than a normal E-Commerce store as a Customer might be picki...
Tags: e-commerce , online grocery store
25 Jul 2018
The art of retaining customer loyalty requires a fine balancing act of meeting your customer's needs as well as those of your business. For online businesses especially, there are plenty of options for customers to choose from, hence merchants need to exceed customer expectations, or they may choose to look for other options. Depending on how an organization can anticipate customer needs and drive engagement, we can gauge their sales and conversion rates. There continue to be rapid technological advances made in the area of E-Commerce, with businesses needing an understanding of machine learni...
Tags: customer engagement , e-commerce
03 Jul 2018
The main incentive for most businesses to sell to both businesses and consumers is to increase their market share and grow sales. There are huge profit margins to be had for companies that also sell directly to consumers (B2C), rather than just to businesses at a bulk discount (B2B). It is the case that most businesses cannot complete all their sales through direct to consumer transactions. However, the benefits of the profit margins from cutting out the middle-man from direct customer sales are too high to ignore completely. As such, we see plenty of e-commerce providers choosing move toward ...
Tags: b2b , b2c , e-commerce
18 Jun 2018
As we move further into the digital age, Customers pay for more than your product. They also expect to pay for the experience. In order to retain business, B2B companies must embrace digitization and mobile commerce strategy. Customers will quickly move on to other suppliers if you do not provide the web and mobile interfaces they are looking for.
Whether your business is at the beginning of its journey, in the process of formulating its business strategy or already well established, no matter where your business falls in the path to digital maturity, it pays to have a mobile strategy in order...
Tags: b2b business , mobile commerce strategy
14 Mar 2018
Google has announced a due date of July 2018 as the date for when Chrome will start explicitly warning users if a site is not safe with HTTPS certificate. As Chrome is used more than 50% of the internet browser worldwide, this change can have a significant impact on the developers, so get your client website from http to https. A cautioning may influence how to secure clients feel and may make a few visitors leave a site, which will adversely be affecting a sites bounce rate, advertising impressions, affiliate clicks, and E-Commerce sales.
A ...
Tags: bounce rate , google ranking , http , https , not-secure
16 Feb 2018
When you start to see a high bounce rate on your landing pages, it is a flag that your site and content marketing strategy needs a practical redesign.
On the off chance that your content strategy is not yielding the right visitors and increase sales for you, it is an ideal opportunity to make improvements. There is nothing as effective as publishing custom content that is "ideal" for your market, utilizing a content strategy that considers each stage of the sales cycle. The mistake that a lot of content marketers make is crediting a high bounc...
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05 Feb 2018
When you start to see a high bounce rate on your landing pages, it's a flag that your site and content marketing strategy needs a practical redesign. Decreasing your bounce rate can helps your conversion rate. When you learn conversion architecture, you can build up an clear content strategy that will help to develop your business. 1. Improve Your Content’s Readability One reason that your target customers leave your site is a lack of readability. User experience begins when your content is readable and neat. In particular, large chunks of text frightens readers away, so it is better to avoid ...
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22 Jan 2018
Google has declared that, from July 2018, pagespeed will turn into a ranking factor in mobile search also since they have been using speed as a ranking signal for desktop search since 2010, and they have named it as “Speed Update”. Speed Update will be targeting only the slowest loading pages and to make it complicated Google has not released any standalone tool to determine whether a website page is affected by this algorithm update. But here some resources that can be helpful in evaluating a website page speed.
Because...
Tags: mobile search , pagespeed , seo , speed update
11 Jan 2018
Scenario: When your mobile app becomes a global or a domestic hit, you can monetize users quickly with AdMob, by showing ads to users in more than 200 markets.
Detailed Description: AdMob by Google helps you monetize your mobile application through in-app advertising. Ads can be displayed as banner ads, interstitial ads, video ads, or native ads—which are seamlessly added to platform native UI components. On Android, you can additionally display in-app purchase ads, which allow users to purchase advertised products from within your app. This Cordova plugin enables displaying mobile Ads with a ...
Tags: admob , ionic , mobile advertising platform , mobile app development
30 Dec 2017
B2B organizations are finding that their clients now expect the same user-friendly buying experiences that B2C offers, as well as expanded inventory fulfillment options and assisted sales options. To provide what the customers are expecting, B2B organizations have to search for commerce solutions that help the accompanying 4 key abilities to remain competitive and even expand into pitching specifically to their end consumers.
Business-to-business customer preferences are changing and they need both self-service and full-service purchase choices. This implies they're searc...
Tags: automation , b2b , customer satisfaction , e-commerce , sales
22 Dec 2017
Moving from an offline-only sales model to online-only sales model, or a hybrid approach makes a lot of sense. More buyers begin their decision-making process on the web, either by distinguishing items to purchase, who to get them from, or both. In any case, this progress is a major one for any organization.
The answer to this inquiry will drive your overall strategy. For example, some B2B sites feature an entire catalog with rich product content, however, don't allow customers to buy online. Think about a site like this as a search engine-friendly ca...
Tags: b2b , offline , online , sales , technology
15 Dec 2017
If your business is online and lacks integrated mobile commerce capabilities, you’re missing out a great opportunity for sales. Regardless of whether you have a live mobile app, it might be an ideal opportunity to reassess. Organizations have worked quickly to take care of the demand for mobile app and go after the billions of dollars up for grab, however many have hurried into M-Commerce without understanding that success depends on the correct technology.
Is your primary goal to provide customers with a research tool to help them in the purchase, or would you s...
Tags: e-commerce , m-commerce , mobile application , sales , technology
04 Dec 2017
B2B E-Commerce does not work in seclusion. Omni-channel experience is the thing that clients expect today, so distinguish all channels you can connect with your clients on and build a strategy that considers how these different channels interface with each other. For instance, field delegates should be prepared to use the energy of E-Commerce to build transformation and drive deals. 8) Not Enough Content Be it B2B or B2C, Content is the KING, from enhancing your SEO helps the customers to make an informed decision on buying. To make this happen you sho...
Tags: analytics , b2b , e-commerce , omni-channel , seo
27 Nov 2017
As B2B companies are moving from traditional promoting and basic online ordering portals to a whole digital commerce channel, there are several demanding situations they need to consider and deal with in addition to capabilities and functionalities that they need to make certain are in place before release.
Although B2B E-Commerce is at the rise, the scenario like the preferred vendors does not offer online purchasing alternatives or people who do are cumbersome and not as easy to shop from occurs too often in today’s commercial enterprise surrounding...
Tags: b2b , custom catalogs , customer engagement , digital marketing , e-commerce , generic
16 Nov 2017
Every business must make sure that their websites work fast on all devices. The users are extremely sensitive to web performance, even the smallest change in the website load time alters traffic noticeably. The website should be spontaneously reactive and engage visitors quickly for every action visitor performs.
Most of the developers use certain javascript libraries like jQuery, which make it easier for them to develop frontend functionalities. But take a moment to consider if you actually need jQuery as a dependency. If you're only targeting more modern browsers, you might not need anything...
Tags: avoid jquery , javascript , website performance optimization
08 Nov 2017
Artificial Intelligence is transforming numerous elements of our life with or without our knowledge. From the way, we run devices in our house to the manner in which kids play with toys. In the same way Artificial Intelligence is also beginning to have a considerable impact on the way E-Commerce companies bring in and also retain their consumers. As a matter of fact, a study by Gartner forecasts that by 2020, 85% of a customer's connection with a company will certainly be taken care of without engaging with any human. To understand how AI is shifting E-Commerce, check out the five applications...
Tags: artificial intelligence , e-commerce , shopping experience
21 Oct 2017
On April 21st in the year 2015, Google provided us with a new update, called Mobilegeddon, involving a mobile-friendly algorithm that significantly boosted all mobile-friendly pages in its search results. Thereby allowing a greater exposure for these particular sites alone (mainly E-Commerce), which had a mobile-friendly option that enhanced the viewing experience for users.
The Mobile-Friendly Google Label A website will be deemed so if it meets criteria like:
Tags: e-commerce , mobile responsive , mobilegeddon , sales
14 Oct 2017
Are you wondering about how to improve on self-values or your enterprise levels in the virtual world? Looking to form a few action steps to get them into action? Check this article to know more about online reputation management and start planning your success steps. Why Do You Need Online Reputation Management? Gone are the days when life was as simple as having only food, clothing and shelter. Neither are the days of waiting for the news until the next day when the newspaper comes in, or the radio cracks its voice at low frequency to give us the updates about what is happening in the world. ...
Tags: digital marketing , online reputation management , search engines
07 Oct 2017
The world of virtual shopping is endless providing variety and global access to products with a single click. Augmented Reality is the new gift to our online shopping patriots. It is the bridge between the real and the virtual world that has become an integral part of internet marketing as well. Augmented reality is of three types that use computers, cameras, screens and processors as the devices for displays. They are the head-mounted display, handheld display and spatial displays. Let us know about them more:
Tags: augmented information , augmented reality , e-commerce , sales
25 Sep 2017
Scenario: On any application development the transaction related forms shall have currency field (if the application intended to support multiple currencies), which should become mandatory only when the amount is available
Detailed Description: Yii is a high-performance PHP framework best for developing Web 2.0 applications. Yii comes with rich features: MVC, DAO/ActiveRecord, I18N/L10N, caching, authentication and role-based access control, scaffolding, testing, etc. As a rule of thumb, you should never trust the data received from end users and should always validate it before putting it to ...
Tags: form rules , form validation , yii
08 Sep 2017
Today, we live in a world where 305 million startup companies are launched annually. With over 472 million entrepreneurs around the world, we have come to a stage where becoming your own boss is the most attractive “job” there is. With considerably more courses offered by renowned universities and mentorship programs coming into existence, one would assume the 90% failure rate of startups to be absurd. After all, how hard can it really be? Well, hopefully after reading this article, the reader will have a better understanding of the small and yet important things that make or break a Startup.
...Tags: ideas , innovation , startups
30 Aug 2017
Scenario: Magento offers a set of Shopping cart price rules, which will be helpful for the merchant for various promotions. However, there are difficult situations that merchant face to promote unique offers with given conditions & attributes. Hence merchant requires to have an additional condition for shopping cart price rule (Discount with or without coupon). Detailed Description: Magento is a leading open-source e-commerce platform written in PHP. Fully functional, user-friendly, customizable, secure, robust and feature-rich, Magento has strong evidence of success in the eCommerce market. S...
Tags: add new condition in shopping cart , custom shopping cart price rule , magento
23 Aug 2017
The mobile app market has grown leaps and bounds in recent years and is expected to grow more as people’s reliance on the app-based businesses is increasing. Building a world class app takes more than just an innovative idea. Here are some points to keep in mind before you start developing one. 1. Thoroughly Researching The Market There are more than 4.5 million apps available on app stores of Google and Apple combined. The competition is fierce, and if you want your mobile app to survive the test of time and users’ faith, you need to do a deep research of the market before commencing with the...
Tags: corporate , mobile app development
09 Aug 2017
Online reputation management is vital to the functioning and publicity of any company or business.
Most people seem to accept the idea that online reputation management simply refers to managing the company’s contents on social media or publicity via websites and various online platforms.
Online Reputation Management through, covers a much wider spectrum of items.
Tags: digital marketing , online marketing , online reputation management
22 Jul 2017
Scenario: Odoo support barcode to scan and search products, but there is no default provision to print the barcode. But all retailers require to print the barcode as well. Detailed Description: Odoo is an all-in-one management software that offers a range of business applications that form a complete suite of enterprise management applications. The Odoo solution is ideal for SME's but fits both small and large companies alike. Odoo is based on a smart interface that any retail company can use without difficulty. Because it's extremely flexible, you can configure Odoo to meet your precise needs...
Tags: erp , odoo , omnichannel
15 Jul 2017
Internet marketing strategies can be made more effective through pay per click (PPC) campaigns through paid advertising. These campaigns depend on the site’s operators goals. SEM or Search engine marketing is the custom of running, designing, and optimizing search engine campaigns for ads. The difference between SEO marketing and SEO is the between unpaid and paid ranking priority in search results.
Google today, is one of the biggest search engines that is present on the world wide web. This search engine now has a new feature ...
Tags: digital marketing , google search , sales , seo
07 Jul 2017
Online E-Commerce is fragile, and store owners and their customers are constantly at risk from cyber crime and money fraud. Without ideal protocols in place, voids in online security can pose as trouble and affect the business. Small stores, in theory, may look safe but found that one in five small store websites find themselves as victims every year. Another alarming find is that about 60 online retailers are forced to close within almost six months since initiation due to payment frauds.
Tags: customer , e-commerce , sales , security
30 Jun 2017
Social networking sites have become the eternal abode of Gen Y. They are experts at the skill of multitasking any work that doesn't involve two hands and you can find the smartphone in the other. Be it during a commute or waiting at a doctor’s office, you can find people glued to their smartphones and scrolling through e-commerce catalogues. Our two favourite pastimes are social media and online shopping. These two have produced an even more alluring offspring, Social Commerce. Social Commerce is when you are scrolling through your favourite social media site and see a product advertisement th...
Tags: e-commerce , sales , social media
21 Jun 2017
The mobile application development industry has been growing exponentially. As of March 2017, there are 5 million apps available on Google Play Store and Apple’s App Store combined. This number is further growing since the number of Smartphone users has also been increasing. In 2020, the number of users is predicted to be 2.87 billion. In addition, the revenue generated by mobile applications is expected to increase to a massive 189 billion US dollars, according to a report by Statista.
Tags: hybrid , mobile apps , native
16 Jun 2017
The decade of the 1990’s marked the gradual shift from traditional methods of marketing and promotion to digital marketing, due to the increase in the usage of Internet. A statistic from Global Web Index (GWI) 2017, shows about 50% of the 7.4 billion population in the country now uses the Internet on a daily basis. Information on the Internet can be easily accessed by a widespread audience. Thus, businesses can utilize digital channels to acquire a large number of consumers. Visual content such as images, product videos and infographics can be easily shared. This drastically increases consumer...
09 Jun 2017
The concept of E-Commerce or Electronic Commerce has boomed over the recent years due to the rise in the use of Internet worldwide. Quick, instantaneous and fast E-Commerce has paved the path for online buying and selling. With the increased use of Smartphones, Mobile focussed commerce or M-Commerce is becoming increasingly popular. A study conducted by LexisNexis confirms that it is on the verge of becoming the most common method of shopping in the coming years.
Over 1.2 billion people access the internet daily using their Smartphone, according to a Trinity Digital...
Tags: e-commerce , m-commerce , shopping
01 Jun 2017
The Magento is a platform that scales up with your business. With a dedicated server (or decent cloud configuration) there should be no problem adding virtually unlimited number of products on your site with network traffic ranging from 10,000 to 100,000 visits a month. As Magento is used for more serious online shops which has potential to receive more orders, and hence the order processing is one of the high priority task for the admin users.
The Magento admin panel is a simple one with necessary feature. However the UI/UX shall be improved for different pages based on the busines...
26 May 2017
A retailer knows best how crucial technology is to improve sales. The product may sell on old-fashioned values, but the rest better be cutting edge. Why? To match the customer, who leaps on to newer and better tech by the day. In the age-old chestnut about omnichannel and multichannel, let's hash out some key variables which can make or break the sale. In-store, on the app, over a call or online, these are but 'channels' via which the customer interacts with a retailer. Just to get the truth out of the way, 'the customer now doesn't care which channel it takes to get the product to him'. It ju...
Tags: customer , e-commerce , multi-channel , omnichannel
20 May 2017
The minimum viable product (MVP) prototype was introduced three decades ago. Until then the startups spent a few years adding intricacies to the product after its development. This was a futile model because apart from the time being wasted, the end products were not preferred by the customers due to several additional features. When the MVP model was launched, it was aimed at developing a product with the most demanding lineaments a customer required. As per the MVP protocol, the product was bought into the market at a stage when its applications were nominal (minimally viable) thereby easing...
10 May 2017
Taking the right decision for an entrepreneur in the E-Commerce world is probably the hardest part. A wrong decision can ruin all the plans that you have for your E-Commerce website. The foremost decision that any entrepreneur has to take when setting foot to the realm of E-Commerce is to set the tone for their website. What is the perfect tone for your E-Commerce website? Should it be generic one? Or is it better to follow a particular niche? A generic website or a niche site; which one creates the maximum appeal among the customers? These questions haunt every person who wants to start their...
Tags: customer , e-commerce , generic , niche site
03 May 2017
Tags: magento
26 Apr 2017
Years ago, there existed a time when search engine bots never used to crawl or index web pages (website) dynamically created by JavaScript and CSS. The static HTML source code was all they could have a look at and it all seemed good and easy in the world of Webmasters. But of course, Google has always stuck to the Charles Darwin’s Theory of Evolution quite literally and has evolved itself into a bot that understands web pages by crawling its JavaScript and CSS files. This new update from Google got an apprehensive response from the Webmasters and the initial reaction was to block this cr...
Tags: crawling , googlebot , page ranking , seo , webmaster
17 Apr 2017
Tags: b2b , e-commerce , magento
30 Mar 2017
Safe Browsing is on everybody's minds these days. We face threats like malware and unwanted software while browsing. These programs are harmful and can affect your computer in no time.
Google Safe Browse tool is a tool developed by Google which helps you to test a website which you think may not be authentic before you visit the website and get infected with malware or insecure content.
All you need to do is place the link of the website and the safe test tool will provide a site status update. This tool warns while accessing sites that are dangerous and may contain m...
Tags: safe browsing
08 Feb 2017
We are happy to announce the launch of our revamped website, designed with a Fresh New look, User-friendly navigation, Search Engine Friendly & Search Engine Optimized structure along with updated information on our Solutions and Products. Going forward, we are also hoping to communicate regularly through blogs by posting new articles on useful information.
Tags: admin
27 Dec 2013
**Chennai, India** – December 27, 2013 – Synamen Thinklabs Private Limited, a software development company headquartered in Chennai, India, announced appointment of a new CEO. Sivaraj Doddannan will be taking over as CEO of the five year old company from January 1, 2014. He joined Synamen earlier this year, and has been working with the leadership team in fine tuning its growth strategy. Sivaraj comes with over 20 years of experience in IT industry, and has worked in public sector and multinational companies in his career. In his last job in IBM, he managed the maintenance of entire backoffice...
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09 Sep 2013
Chennai, India – September 9, 2013 – Synamen Thinklabs Private Limited, a software development company headquartered in Chennai, India, announced the recent acquisition of TreeShore. TreeShore is a web development company, also located in Chennai, specializing in web and graphics design. It was founded by Raja Sampath, a young entrepreneur in 2010, and has been offering creative solutions to its customers.
TreeShore’s founder Raja Sampath will join Synamen’s board of directors, and will take up the role of Chief Operating Officer in Synamen. TreeShore’s current team will also be joining Syname...
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