In our previous blog we discussed the reasons to hire an Ecommerce consultant for a business to flourish and succeed. We noted the role of Ecommerce consultants and what they can do for the business. We also mentioned how retail e commerce strategy and industry specific e commerce strategy plan can benefit the promotion of your business. In this post, let’s explore how to develop a successful e commerce strategy and implementation. An e commerce advertising strategy should not only drive up your sales, but also get your customers to revisit your business regularly and turn them into your brand ambassadors. A brilliant online shopping experience coupled with excellent customer service should be the goal.
Create a website
Designing and creating a website for an e commerce business is similar to building a brick-and-mortar store. This is the essential first step to make your presence. A creative website with easy navigation is important to give your customers a brilliant user experience. An attractive name for your website will help them remember and revisit frequently. An appealing landing page with all the required information like range of products, delivery timelines and exchange/return policy will keep the website informative.
Maintain a blog
To support your e commerce website, start a blog. Posting articles on an associated blog will help create awareness about your products or services. With a little research about the target audience and user base, write relevant blogs that will help address their pain points. A blog is a great way to connect with your audience and expand your customer base. Other than playing an important role in the SEO, it can also prove to be a great part of your e commerce advertising strategy and e commerce communication strategy too.
Present multiple easy-to-use payment methods
An easy to use, safe and secure payment gateway is essential for a customer to purchase your products. Multiple payment methods along with a cash-on-delivery option will make purchasing easy and attractive. The check-out process on your website should be designed with the needs of your target audience in mind. Offer easy sign-in through social media that will allow your customers to retain their items in the shopping cart. With clear information on exchange policy and delivery options, the shoppers must be able to make last minute changes. A difficult and cumbersome payment process will lead to a high rate of shopping cart abandonment.
Build trust with your customers
Often, customers worry about purchasing from new websites. Building trust with your customers will encourage them to purchase. Posting timely testimonials on your website, customer reviews, ratings or the number of times the product was purchased will build trust about your brand with your customers.
Choose A Web Suite with E-Commerce Tools
Make a great start by using a web suite that has already built-in e commerce tools to build your e commerce website.Magento and Shopify are platforms that make it easy to build e commerce websites. Build a website that perfectly suits your business goals by choosing a template, editing the layout and adding various e commerce elements to it. Customize your check-out page too by adding subscription to email newsletters, availing discount codes or coupons.
Invest in learning the tricks of these platforms to monetize your investments and find efficient ways to use it. These platforms are an efficient management system making your e commerce business website easy to run.
