Background

Officially Magento 1 has met its end of life in June 2020. There is no longer any security updates or feature enhancements anymore. Without any security patches, those sites still persistent with Magento 1, are highly posed to vulnerable cyberattacks and hackers. E-Commerce companies had considerable time for a game-changer decision and to migrate to Magento 2. Though the website might not collapse immediately but there sure will be impact that is going to be damaging. You will be putting your e-commerce customers at risk.

Browse through the challenges you are exposed to if not migr...

People do not stay on a sinking boat. Magento 1 support is officially stopped from 30th June 2020. If you are using Magento 1, you must get off the sinking boat. Critical things are becoming obsolete now, like security concerns and third-party extensions. Before it turns out to be worse, get off Magento 1 and choose the next right version Magento 2. As you will be spending money to re-platform, understand what it gives you and validate if it’s the right choice. Evaluate if the enhancements in Magento 2, justifies the re-platform. With the support ended for Magento 1, no more security patches w...

Artificial intelligence has been the buzz for many years now, and unless you are living under a rock, you very well know what it is. The Artificial Intelligence or AI technology has been leveraged in many aspects across industries and businesses. What can / has it done to the E-commerce industry thus far?

Most of the E-Commerce app giants that offer product recommendations are enabled by AI technology. These E-Commerce giants manage to upsell and cross-sell products on their websites purely using the AI recommendations and machine learning technologies.

The consumer behaviour can be determined...

The recent years has seen an exponential growth in E-Commerce and has led every business to make it mandatory to have one. The fear of the pandemic also had the consumers lean towards E-Commerce and shop differently. These factors multiplied the number of businesses moving towards the E- Commerce way. It’s safe to say then, that this trend is going to stay and be the new normal for many businesses henceforth.

Building an E-Commerce website will prove to be a necessity for some businesses; for example, a direct-to-customer business. Their E-Commerce website will be the new platform to connect t...

In our previous blog we discussed the reasons to hire an Ecommerce consultant for a business to flourish and succeed. We noted the role of Ecommerce consultants and what they can do for the business. We also mentioned how retail e commerce strategy and industry specific e commerce strategy plan can benefit the promotion of your business. In this post, let’s explore how to develop a successful e commerce strategy and implementation. An e commerce advertising strategy should not only drive up your sales, but also get your customers to revisit your business regularly and turn them into your brand...

The retail industry is growing rapidly with the ecommerce development at its peak. The Indian ecommerce industry is set to reach a $120 billion by 2025, according to a report by Forbes. With more than 75% internet penetration in the country, there is a huge potential to tap into the ecommerce market.

Setting up a website to sell your goods and services can be achieved by a fraction of the price in setting up a brick-and-mortar shop. But kickstarting an ecommerce startup is not as simple as gathering a few images of your products/services and posting them on a website. There are numerous steps ...

Within today’s E-Commerce and its B2B (Business-to-Business) working model, and in the leading era of digital technology and the internet, we see many businesses moving to the online space for better reach, transaction and sales. We have seen a spike in their numbers especially owing to the current pandemic raging due to the COVID-19 virus. 

In the last few years, many platforms and websites have arisen to help these businesses in their E-Commerce ventures. And amongst some of their top-performing platforms, we find Magento and Shopify. How do B2B customers use these platforms? How do they ben...

Understanding the changing trend from conventional buying pattern to an online model

E-Commerce and Brick-and-Mortar are retail business models for buying and selling products and services. This is an emerging and well-established form of the retail business model that involves buying and selling goods and services online over the internet. It works in 4 market segments: Business-to-Business (B2B), Business-to-Consumer (B2C), Consumer-to-Consumer, and Consumer-to-Business. Some famous examples of companies and brands following this retail business model are Amazon, Alibaba, eBay, Flipkart, Myn...

Along with plenty of exciting news from 2018 for users of Magento, comes the release of the latest version of the Magento platform, Magento 2.3.0, which comes with a new set of tools to make it easier to get your E-Commerce site up and running.

1. Multi-Source Inventory

The ways in which products are sold, stored and delivered continue to grow and evolve. Multi-Source Inventory or MSI is an interface that allows merchants to manage their inventory across multiple physical locations, all from within the Magento admin dashboard, thereby improving the efficiency of operation. In addition to this,...

It is important to connect with your customers both online and offline for your business. This helps maximize the revenue of your business and allows easier access for your customers. There are several steps that can be taken in order to make it easier for your business to connect with customers.

1. Integrate your Data

By making sure that all your team's data is available at all times and not divided among teams, you can allow quick access to crucial data when it is needed. By combining both the offline data and online data of your customers, you can track your customer activities whenever the...