22 Dec 2017
Moving from an offline-only sales model to online-only sales model, or a hybrid approach makes a lot of sense. More buyers begin their decision-making process on the web, either by distinguishing items to purchase, who to get them from, or both. In any case, this progress is a major one for any organization.
The answer to this inquiry will drive your overall strategy. For example, some B2B sites feature an entire catalog with rich product content, however, don't allow customers to buy online. Think about a site like this as a search engine-friendly ca...
Tags: b2b , offline , online , sales , technology